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Why do we need labels on products?
In a product that is marketed, there are various kinds of brands that compete in the same product. To help customers choose products, labels are present in a product. Labels can be said to be successful if the customer can get clear information from a product. Therefore, almost all products have labels when marketed. As the foremost part of a product that will interact directly with consumers, labels are made very carefully by the product owner. Because labels affect the long-term existence of the product.
What is the essential information required on labels?
Because it contains information from the product, the essential information that a product must have is the plus value of the product compared to other products. Although they do not compare other products in these labels, a product's label is formulated to compete with other labels. Therefore a label must clearly state the name of the product (because the name will be constantly remembered by consumers), then the details of the contents of the product such as the size and weight of the product.
What is an example of labeling theory?
Labeling theory was originally a theory of general identification of human behavior. Labeling theory is like a judgment of that behavior. But this does not only apply to humans. Nowadays many products get labeling theory from consumers. Labeling theory received by a product is a general experience gained by consumers when using the product. When the product judgment is on a large and segmented consumer scale, there is a proven labeling theory in a product. Consumers will decide to continue using the product if it has a significant effect on their lives. But if it is not working, you can try to reformulate the labels on your products so that consumers can see them.
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How does Starbucks affect society?
Starbucks is an example of a successful product label in the world. Not only the contents of the products are glimpsed by the public, but all the details that Starbucks has, including labels. Starbucks Labels are often even modified to be used as a replica label because the label is very well known. Starbucks is famous in the field of beverage especially coffee. There are many coffee brands spread all over the world. But Starbucks became one of the most famous. It proves that Starbucks has infected society. Many top artists who make Starbucks the standard daily coffee he has. So anyone who sees Starbucks is an exclusive lab
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