About

Why print media is important?

 

The physical items are publications, brochures , posters and other types of printed materials. For months or even years after they are received, these items can stay in offices or homes. Although many non-physical marketing materials are useful for a single purpose, print media's advantages extend further than most people think.

 

There is something to be said about the feeling of legitimacy that comes from print, just like the feeling you get when you see The New York Times or your favorite magazine on the rack. At any moment, you are able to put down the printed piece and come back to resume your reading. "And" real estate "is required for print media. We like this as marketers! Day after day, a printed piece placed on the corner of a desk will be there until it is picked back up to view.

 

Websites are often skimmed per visit in as little as 15 seconds. For a longer period of time, when a client or prospect reads a printed material, they are more involved. A consumer spends 43 minutes reading a magazine, on average.



Is print media thought to be a static medium? Just think again. There are many different types of print media available, and by integrating technology into their print ads, we believe you can do some amazing things too.

 

Rebecca Andrews - Founder.
Mick Daniel - CoFounder.
Bradd Maulo - Editor.
Brian O'conner - Editor.



Best regards,
Rebecca Andrews, Founder
Printable - admin{at}printablee{.}com