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Gutenberg was a German craftsman and inventor and is best known for his innovative printing press machine, the Gutenberg press, which used a movable form. Up until the 20th century, it remained the standard. Gutenberg made it inexpensive to print.
For printing photos and color documents, inkjet printers are better, and while there are color laser printers, they are more expensive. Laser printers don't use ink, unlike inkjet printers. The trade-off is that, in general, laser printers are more costly.
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Created in China, the printing press revolutionized society there before being further developed in Europe in the 15th century by Johannes Gutenberg and his invention of the Gutenberg press.
It is called offset because it does not directly transfer the ink to the paper. Because offset presses run so efficiently once set up, when larger quantities are required, offset printing is the best choice and provides accurate color reproduction and crisp , clean, professional-looking printing.
Lithography was primarily a graphic art form throughout the nineteenth century and, as such, still holds a high artistic reputation. Lithographs are artists' original artworks and are typically signed, while there is no signature for offset lithographic printing and reproductions.
In 2 color printing, instead of one on lower end marketing materials, two ink colors are used, vs. four on higher-end commercially printed pieces. Typically, the inks used are Pantone ® colors, and are frequently used in a unique color to print a logo, design or symbol.
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